International marketing / Philip R. Cateora, John L. Graham.- 13th ed. (Record no. 26011)

000 -LEADER
fixed length control field 00566nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071274722
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 CAT
245 ## - TITLE STATEMENT
Title International marketing / Philip R. Cateora, John L. Graham.- 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. : McGraw-Hill, c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 702 p. : col. ill., col. maps ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing. International business enterprises.
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 658.84 CAT 16285 2012-09-11 2012-09-11 Red Spot Books