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Marketing : (Record no. 25751)

000 -LEADER
fixed length control field 00591nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140805110555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131984543
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc Gary Armstrong and Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 522, [68] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
          Nilai University Library Nilai University Library 2012-09-11 2 658.8 ARM 14648 2013-12-06 2013-11-14 2012-09-11 Open Shelf Books