000 -LEADER |
fixed length control field |
00572nam a2200157Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130615064 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.848 KEE |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Keegan, Warren J. |
245 ## - TITLE STATEMENT |
Title |
Global marketing management / Warren J. Keegan.- 7th ed. |
250 ## - EDITION STATEMENT |
Edition statement |
7e |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, N.J. : Prentice Hall, c2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 617 p. : ill. ; 27 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Export marketing --Management. |