| 000 -LEADER |
|---|
| fixed length control field |
00560nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
017010169X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 MCC |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McColl-Kennedy, J. R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing : a strategic approach / J. R. McColl-Kennedy, G. C. Kiel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
South Melbourne : Nelson Thomson Learning, 1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 913 p. : ill. (some col.) ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |