| 000 -LEADER |
|---|
| fixed length control field |
00597nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324282893 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 CZI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czinkota, Michael |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.- 7th ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7e |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, Ohio : Thomson/South-Western, c2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 666, [42] p. : col. ill., col. maps ; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |