Event marketing : (Record no. 19771)

000 -LEADER
fixed length control field 00602nam a22001817a 4500
001 - CONTROL NUMBER
control field 19771
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005114.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150420b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470891070
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number PRE 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Preston, Chris,
Dates associated with a name 1961-
9 (RLIN) 20961
245 ## - TITLE STATEMENT
Title Event marketing :
Remainder of title how to successfully promote events, festivals, conventions, and expositions /
Statement of responsibility, etc. C. A. Preston.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 300 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Special events
General subdivision Marketing.
9 (RLIN) 20962
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 04/20/2015   659 PRE 2012 1000022812 04/20/2015 199.00 04/20/2015 Open Shelf Books