Strategic marketing / (Record no. 19503)

000 -LEADER
fixed length control field 00683nam a22002177a 4500
001 - CONTROL NUMBER
control field 19503
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005053.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140918b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071326235 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071326230 (paperback)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CRA 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
9 (RLIN) 7455
245 ## - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
General subdivision Management
9 (RLIN) 18125
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 1194
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.
9 (RLIN) 20400
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Total renewals
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/18/2014 7 658.8 CRA 2013 1000022526 11/09/2018 10/22/2018 125.00 09/18/2014 Open Shelf Books  
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/18/2014 10 658.8 CRA 2013 1000022527 12/08/2017 10/04/2017 125.00 09/18/2014 Open Shelf Books 1