000 -LEADER |
fixed length control field |
00501nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273639609 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 BLY |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Blythe, Jim |
245 ## - TITLE STATEMENT |
Title |
Marketing communications / Jim Blythe. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Harlow : Financial Times/Prentice Hall, 2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
p. cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |