Internet marketing : integrating online and offline strategies / (Record no. 19331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00662nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19331 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006005041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140515b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133625902 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1133625908 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | ROB 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou. |
| 9 (RLIN) | 20131 |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing : integrating online and offline strategies / |
| Statement of responsibility, etc. | Mary Lou Roberts, Debra Zahay. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western, Cengage Learning, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 484 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zahay, Debra. |
| 9 (RLIN) | 20132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Nilai University Library | Nilai University Library | 05/15/2014 | 2 | 658.872 ROB 2013 | 21945 | 04/08/2016 | 03/08/2016 | 255.00 | 05/15/2014 | Open Shelf Books |