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Competitive marketing strategy (Record no. 18683)

000 -LEADER
fixed length control field 00438nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131597248
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CZE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czepiel, John A.
245 ## - TITLE STATEMENT
Title Competitive marketing strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Prentice Hall
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing - management
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 658.802 CZE 6976 2012-09-11 2012-09-11 Open Shelf Books