Integrated marketing communications in advertising and promotion / Terence A. Shimp. (Record no. 17843)

000 -LEADER
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001 - CONTROL NUMBER
control field 17843
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 8813
245 ## - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion / Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mason, Ohio : South-Western Cengage Learning, c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. : ill. (some col.) ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing. Sales promotion. Advertising. Direct marketing.
9 (RLIN) 17834
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 2 658.82 SHI 19286 04/29/2015 04/22/2015 09/11/2012 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 11/03/2014 1 658.82 SHI 19287 05/06/2015 04/18/2015 11/03/2014 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 11/03/2014 2 658.82 SHI 19288 04/27/2015 04/22/2015 11/03/2014 Open Shelf Books