Marketing : (Record no. 17774)

000 -LEADER
fixed length control field 00605nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 17774
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273767183 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM 2013
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary (Gary M.)
245 ## - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction /
Statement of responsibility, etc. Gary Armstrong, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 11th ed., Global ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson,
Place of publication, distribution, etc. Boston ; London :
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent 534, [112] p. :
Other physical details col. ill. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 20 6 658.8 ARM 2013 21123 03/08/2018 03/02/2018 09/11/2012 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 06/09/2014 14 3 658.8 ARM 2013 1000022382 07/06/2018 06/21/2018 06/09/2014 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 06/09/2014 11 4 658.8 ARM 2013 1000022381 07/06/2018 06/21/2018 06/09/2014 Open Shelf Books