Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. (Record no. 17732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00487nam a2200133Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17732 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald. |
| 9 (RLIN) | 17717 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Mason, Ohio : Thomson/South-Western, c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 400 p. : ill. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns. Communication in marketing. |
| 9 (RLIN) | 17718 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 19669 | 09/11/2012 | 09/11/2012 | Open Shelf Books |