PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E (Record no. 17464)

000 -LEADER
fixed length control field 00507nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538839139
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SEM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SEMENIK RICHARD J./ BAMOSSY, GARY J.
245 ## - TITLE STATEMENT
Title PRINCIPLES OF MARKETING : A GLOBAL PERSPECTIVE -2E
250 ## - EDITION STATEMENT
Edition statement 2E
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc SOUTH-WESTERN COLLEGE PUB.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - MANAGEMENT
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 2012-09-11 658.8 SEM 7617 2012-09-11 2012-09-11 Open Shelf Books