Principles and practice of marketing / David Jobber. (Record no. 17374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a2200145Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17374 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 9 (RLIN) | 11328 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing / David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | London : McGraw-Hill, 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 946 p. : ill. (chiefly col.) ; 27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. Marketing--Europe--Case studies |
| 9 (RLIN) | 11329 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Source of classification or shelving scheme | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 5 | 19027 | 11/14/2017 | 10/31/2017 | 09/11/2012 | Open Shelf Books | ||||||
| Nilai University Library | Nilai University Library | 04/15/2015 | 5 | 19029 | 03/13/2026 | 03/13/2026 | 04/15/2015 | Open Shelf Books | Dewey Decimal Classification | 658.8 JOB |