000 -LEADER |
fixed length control field |
00551nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120911s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071154299 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 BOY |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Boyd,Harper W |
245 ## - TITLE STATEMENT |
Title |
Marketing management: a starategic approach with global orientation./ Harpper W.Boyd, Jr., Orville C Walker,Jr.,Jean-Claude Larreche |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : Irwin-McGraw-Hill, 1998 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing- Management |