| 000 -LEADER |
|---|
| fixed length control field |
00482nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0538829826 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 LAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
LANCASTER,GEOFF / MASSINGHAM, LESTER |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ESSENTIALS OF MARKETING - 2E |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2E |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
MCGRAW HILL |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING 2. MARKETING-CASE STUDIES |