Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. (Record no. 16274)

000 -LEADER
fixed length control field 00523nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 16274
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749442651
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
9 (RLIN) 16276
245 ## - TITLE STATEMENT
Title Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. London ; Sterling, VA : Kogan Page, 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 696 p. : ill. ; 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 7271
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.802 SMI 18228 10/04/2016 09/13/2016 09/11/2012 Open Shelf Books