Principles of contemporary marketing / David L. Kuetz (Record no. 16125)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00450nam a2200157Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16125 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006004734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789324536508 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 6588KUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz,DavidL |
| 9 (RLIN) | 16145 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of contemporary marketing / David L. Kuetz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason,Ohio:Thomson/South-Western,c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | liv,664,A-6,N-14,G-11,I-13p:ill;27cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 2 | 6588KUR | 15913 | 03/25/2014 | 03/05/2014 | 09/11/2012 | Open Shelf Books |