Marketing management / (Record no. 15936)

000 -LEADER
fixed length control field 00591nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 15936
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004726.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131968530
040 ## - CATALOGING SOURCE
Transcribing agency ddc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Philip Kotler, Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson PrenticeHall ,
Date of publication, distribution, etc. c2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxix , 733 [45] p :
Other physical details col, ill ;
Dimensions 28cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin.
9 (RLIN) 15977
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library 09/11/2012 12 2 658.8 KOT 15202 07/13/2016 07/04/2016 09/11/2012 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 06/17/2014 15 2 658.8 KOT 1000022395 07/05/2017 06/14/2017 06/17/2014 Open Shelf Books
    Dewey Decimal Classification     Nilai University Library Nilai University Library 06/17/2014     658.8 KOT 15199 06/17/2014   06/17/2014 Open Shelf Books
  Lost and paid for Dewey Decimal Classification     Nilai University Library Nilai University Library 06/17/2014     658.8 KOT 15200 06/17/2014   06/17/2014 Open Shelf Books