Advertising planning,implementation,and control -4e (Record no. 159)

000 -LEADER
fixed length control field 00396nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 159
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006003426.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538809183
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111 NYL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nylen, David W.
9 (RLIN) 312
245 ## - TITLE STATEMENT
Title Advertising planning,implementation,and control -4e
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South-Western
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 313
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   659.111 NYL 1372 09/11/2012 09/11/2012 Open Shelf Books