International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham. (Record no. 15799)

000 -LEADER
fixed length control field 00563nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 15799
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004720.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071288385
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cateora, Philip R.
9 (RLIN) 14431
245 ## - TITLE STATEMENT
Title International marketing / Philip R. Cateora,Mary C. Gilly, John L. Graham.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Boston, Mass. : McGraw-Hill, c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 711p. : col. ill., col. maps ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing. International business enterprises.
9 (RLIN) 14432
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.84 CAT 18267 04/16/2013 04/16/2013 09/11/2012 Open Shelf Books