Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed (Record no. 15084)

000 -LEADER
fixed length control field 00582nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 15084
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131230301
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 KER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
9 (RLIN) 2796
245 ## - TITLE STATEMENT
Title Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 696 p: ill(some col.) ; 29 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Decision making--Case studies Marketing--Management--Case studies
9 (RLIN) 15147
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 1 658.802 KER 13243 12/08/2017 09/05/2017 09/11/2012 Open Shelf Books