Marketing research : an applied approach / Thomas CKinnear, James RTaylor. (Record no. 14548)

000 -LEADER
fixed length control field 00515nam a2200157Ia 4500
001 - CONTROL NUMBER
control field 14548
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004616.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071009930
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 KIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kinnear, Thomas C.,
9 (RLIN) 14734
245 ## - TITLE STATEMENT
Title Marketing research : an applied approach / Thomas CKinnear, James RTaylor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York : McGraw-Hill, c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 856 p: ill(some col.), maps ; 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research Marketing--Management
9 (RLIN) 14735
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 1 658.83 KIN 14540 12/13/2017 02/16/2017 09/11/2012 Open Shelf Books