Mass media research : an introduction / Roger D.Wimmer, Joseph R. Dominick. (Record no. 132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200169Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 132 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261006003424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534139620 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072 WIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wimmer, Roger D. |
| 9 (RLIN) | 260 |
| 245 ## - TITLE STATEMENT | |
| Title | Mass media research : an introduction / Roger D.Wimmer, Joseph R. Dominick. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, Calif. : Wadsworth Pub. Co., c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 478 p. : ill. ; 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media -- Research. |
| 9 (RLIN) | 261 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nilai University Library | Nilai University Library | 09/11/2012 | 302.23072 WIM | 450 | 09/11/2012 | 09/11/2012 | Open Shelf Books |