| 000 -LEADER |
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| fixed length control field |
00522nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120911s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0136690033 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8342 SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour / Leon G. Schiffman, Lazar L. Kanuk. - 5th ed. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5E |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Prentice Hall |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer Motivation research (Marketing) |