Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed. (Record no. 10897)

000 -LEADER
fixed length control field 00520nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 10897
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004309.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471359955 (International ed.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 5948
245 ## - TITLE STATEMENT
Title Strategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.
250 ## - EDITION STATEMENT
Edition statement 6e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York : Wiley, c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 338 p. ; 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
9 (RLIN) 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 2 658.8 AAK 11049 12/04/2015 12/02/2015 09/11/2012 Open Shelf Books