The advertising handbook / Sean Brierley.- 2nd ed. (Record no. 10527)

000 -LEADER
fixed length control field 00511nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 10527
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004252.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415243920
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 BRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brierley, Sean
9 (RLIN) 11031
245 ## - TITLE STATEMENT
Title The advertising handbook / Sean Brierley.- 2nd ed.
250 ## - EDITION STATEMENT
Edition statement 2e
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ; New York : Routledge, 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 297 p. : ill. ; 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising. Sales promotion. Communication in marketing.
9 (RLIN) 11032
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012   659.1 BRI 12324 09/11/2012 09/11/2012 Red Spot  Books