The practice of market and social research : an introduction / Yvonne McGivern.
McGivern Yvonne
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times, 2002. New York : Financial Times, 2002. - p. cm.
027365506X (alk. paper)
Marketing research -- Methodology. Social sciences -- Research -- Methodology.
The practice of market and social research : an introduction / Yvonne McGivern. - New York : Financial Times, 2002. New York : Financial Times, 2002. - p. cm.
027365506X (alk. paper)
Marketing research -- Methodology. Social sciences -- Research -- Methodology.