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Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed.

Pride, William M.

Marketing : concepts and strategies / William M.Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.- 10th ed. - 10E - Boston : Houghton Mifflin, c1997.

ISBN: 0395854733

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 PRI

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