Branding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal

Temporal, Paul

Branding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal - Singapore ; New York : Wiley, c2000. Singapore ; New York : Wiley, c2000. - ix, 261 p. ; 24 cm.

0471835765


Branding (Marketing) -- Asia -- Case studies. Competition, International -- Case studies. Marketing.