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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace

Ace,Cathy

Successful marketing communications : a practical guide to planning and implementation / Cathy Ace - Oxford : Butterworth Heinemann, 2001 Oxford : Butterworth Heinemann, 2001 - ix, 210 p. : ill. ; 24 cm.

ISBN: 0750650273

Subjects--Topical Terms:
Communication in marketing.

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