Marketing communication : principles and practice / Richard J. Varey.
Varey, Richard J.
Marketing communication : principles and practice / Richard J. Varey. - London : Routledge, 2001 London : Routledge, 2001 - xiii, 388 p. : ill. ; 24 cm.
0415230403
Communication in marketing
Marketing communication : principles and practice / Richard J. Varey. - London : Routledge, 2001 London : Routledge, 2001 - xiii, 388 p. : ill. ; 24 cm.
0415230403
Communication in marketing