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Marketing leadership in hospitality : foundation and practice / Robert C. Lewis , Richard E. Chambers .

Lewis, Robert C.

Marketing leadership in hospitality : foundation and practice / Robert C. Lewis , Richard E. Chambers . - 3rd ed. - New York : John Wiley, 2000 New York : John Wiley, 2000

ISBN: 0471332704

Subjects--Topical Terms:
Hospitality industry -- Marketing

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