Consumer behavior : buying, having and being / Michael R. Solomon.
Solomon, Michael R.
Consumer behavior : buying, having and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. Upper Saddle River, N.J. : Prentice Hall, c2002. - xvii, 549 p. : col. ill. ; 26 cm.
0130950084
Consumer behavior.
Consumer behavior : buying, having and being / Michael R. Solomon. - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. Upper Saddle River, N.J. : Prentice Hall, c2002. - xvii, 549 p. : col. ill. ; 26 cm.
0130950084
Consumer behavior.