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Quantitative methods in marketing/ edited by Graham J. Hooley, Michael K. Hussey

Hooley, Graham J

Quantitative methods in marketing/ edited by Graham J. Hooley, Michael K. Hussey - London : Dryden Press,c1994

ISBN: 1861524439

Subjects--Topical Terms:
Marketing -- Mathematical models.

Dewey Class. No.: 658.800182 HOO

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