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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E

BELCH, GEORGE E. / BELCH, MICHAEL A

ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPESCTIVE-4E - 4E - MCGRAW-HILL, c1998

ISBN: 256218994

Subjects--Topical Terms:
ADVERTISING 2. SALES PROMOTION 3. COMMUNICATION IN MARKETING

Dewey Class. No.: 659.1 BEL

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