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Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual

Lovelock, Christopher H.

Principles of service marketing and management / Chistopher H. Lovelock , Lauren K. Wright .- Instructor's resources manual - Upper Saddler River, NJ : Prentice Hall, c1999 - vii, 239 p. ; 28 cm.

ISBN: 0130968420

Subjects--Topical Terms:
Marketing -- management

Dewey Class. No.: 658.8 LOV

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