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BUSINESS MARKETING STRATEGY : CONCEPTS AND APPLICATIONS

RANGAN, V. KASTURI / SHAPIRO, BENSON P. / MORIARTY, ROLAND T

BUSINESS MARKETING STRATEGY : CONCEPTS AND APPLICATIONS - CHICAGO,U.S.A : IRWIN,1995

ISBN: 0256169101

Subjects--Topical Terms:
MARKETING-MANAGEMENT 2. PRODUCT MANAGEMENT

Dewey Class. No.: 658.802 RAN

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