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MODERN MARKETING THEORY : CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE

HUNT, SHELBY D.

MODERN MARKETING THEORY : CRITICAL ISSUES IN THE PHILOSOPHY OF MARKETING SCIENCE - SOUTH-WESTERN PUB.

ISBN: 0538812214

Subjects--Topical Terms:
MARKETING 2. MARKETING RESEARCH

Dewey Class. No.: 658.8 HUN

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