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Positioning : the battle for your mind / Al Ries, Jack Trout .

Ries, Al

Positioning : the battle for your mind / Al Ries, Jack Trout . - 1st ed. - Mcgraw-Hill New York : McGraw-Hill, 1986. - x,213p. :

ISBN: 0071002731

Subjects--Topical Terms:
Advertising. Positioning.

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