Alroy, Alon.
Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / Alon Alroy, Eran Ben-Shushan, and Boaz Katz. - Hoboken, New Jersey : Wiley, c[2022]. - ix, 257 pages ; 24 cm.
Includes bibliographical references and index.
9781119817154
Special events.
Marketing.
GT3405 / A45 2022
394.2 / ALR 2022
Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / Alon Alroy, Eran Ben-Shushan, and Boaz Katz. - Hoboken, New Jersey : Wiley, c[2022]. - ix, 257 pages ; 24 cm.
Includes bibliographical references and index.
9781119817154
Special events.
Marketing.
GT3405 / A45 2022
394.2 / ALR 2022