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Marketing research : text and cases / Harper W. Boyd, Ralph Westfall. - 7th ed.

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Ralph Westfall. - 7th ed. - 7E - Irwin

ISBN: 0256068135

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 BOY

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