Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2007. - xix, 541, [61] p. : ill. (chiefly col.) ; 26 cm.
013237093X (pbk. international ed.) 9780132370936 (pbk. international ed.)
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCH 2007
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2007. - xix, 541, [61] p. : ill. (chiefly col.) ; 26 cm.
013237093X (pbk. international ed.) 9780132370936 (pbk. international ed.)
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCH 2007