Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2007. - xix, 541, [61] p. : ill. (chiefly col.) ; 26 cm.

013237093X (pbk. international ed.) 9780132370936 (pbk. international ed.)


Consumer behavior.
Motivation research (Marketing)

658.8342 / SCH 2007