Johnson, Gerry.
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - NewYork:FTPrenticeHall,2008 New York : FT Prentice Hall, 2008. - 878 p : ill.; 27 cm.
9780273711926
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.
Exploring corporate strategy : text and cases / Gerry Johnson, Kevan Scholes, Richard Whittington. - 8th ed. - NewYork:FTPrenticeHall,2008 New York : FT Prentice Hall, 2008. - 878 p : ill.; 27 cm.
9780273711926
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.