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Kotler, Philip.

Marketing management / Philip Kotler, Kevin Keller. - 12th ed. - Upper Saddle River, NJ : Pearson PrenticeHall , c2006 - xxxix , 733 [45] p : col, ill ; 28cm

ISBN: 9780131968530

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 KOT

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