Wit, Bob de.
Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens. - 2nd ed. - London ; Boston : International Thomson Business Press, 1998. - xvi, 1252 p. : ill. ; 25 cm.
1861521391
Strategic planning. Business planning. International business enterprises.
658.4012 WIT
Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer ; with the assistance of Pursey Heugens. - 2nd ed. - London ; Boston : International Thomson Business Press, 1998. - xvi, 1252 p. : ill. ; 25 cm.
1861521391
Strategic planning. Business planning. International business enterprises.
658.4012 WIT