Fill, Chris.
Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. - 3e - Harlow, England ; New York : Financial Time Prentice Hall, 2002. - xxxii, 790 p. : ill. (some col.) ; 25 cm.
0273655000
Communication in marketing.
658.802 FIL
Marketing communications : contexts, strategies, and applications / Chris Fill. - 3rd ed. - 3e - Harlow, England ; New York : Financial Time Prentice Hall, 2002. - xxxii, 790 p. : ill. (some col.) ; 25 cm.
0273655000
Communication in marketing.
658.802 FIL