Collis, David J.

Corporate strategy : a resource-based approach / David J. Collis, Cynthia A. Montgomery. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005. Boston, Mass. : McGraw-Hill/Irwin, c2005. - xv, 284 p. : col. ill. ; 23 cm.

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Organizational effectiveness. Strategic planning.