Johnson, Gerry.

Exploring corporate strategy / Gerry Johnson, Kevan Scholes. - 6th ed. - New York : Financial Times Prentice Hall, c2002. - xxviii, 607p. : ill. ; 24 cm.

027365117X


Business planning.
Strategic planning--Case studies.
Strategic planning.
Business planning--Case studies.

658.4012 / JOH